This campaign is about helping promising digital ideas move from concept to action.
Many young people have strong ideas for apps, websites, online systems, platforms, or digital tools, but they may not always have the technical support, product development experience, design guidance, or structured process needed to turn those ideas into something practical.
Digital Spark Campaign is designed to help close that gap.
The campaign focuses on ideas that respond to real needs in communities, schools, businesses, public services, industries, and everyday life. However, the support offered through this campaign is focused on technology and digital product development.
This means that ideas from different sectors are welcome, but they should have a digital solution at the centre. For example, an idea in agriculture should not simply be about starting a farm. It could be a mobile app, website, platform, dashboard, or digital tool that helps farmers solve a specific problem.
We are not only looking for big or complicated ideas. Sometimes, the strongest digital product is simple, clear, and focused on solving one problem very well.
A good application should help us understand:
- The problem you have identified.
- The people affected by the problem.
- Why the problem matters.
- The digital solution you are proposing.
- How the solution could help.
- Why you are the right person or team to carry the idea forward.
If your idea is shortlisted, the campaign team may ask for more detail about the simple first version, testing, features, and handover plans.
The campaign is not only about selecting an idea. It is about understanding whether that idea has the potential to become something useful, practical, and impactful through technology.